When Ron Johnson left Target to become Apple’s Retail Chief in 2000, people thought he was absolutely nuts. Apple was in danger of going out of business, and other PC manufacturers like Gateway were closing their retail locations. Johnson ignored all the warning signs because he says he saw that Apple was about to be a huge Related StoriesRetina MacBook Pros And New MacBook Airs Get Software Update For CPU & USB IssuesKeyboard Supernova: An Exploded View Of The Apple Wireless KeyboardVerizon Q2 2012: Smartphone Adoption Up, Android Out Paces iPhone, And MoreManaging iPhones And iPads? Don’t Forget Mobile App ManagementCarriers Charging For FaceTime Over 3G? Listen To Us Nerd-Rage On Our All-New CultCast

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Former Apple Retail Chief Ron Johnson Explains Why People Pay More For Apple Products